This was an advertisement poster that would be posted all around a university campus in a variety of sizes (click on the above image for a larger view). Because of that, I made the original file using high-resolution images so that it could be scaled to large and small sizes without blurring. This was more economical for my client as well, because it was less expensive than having me create various designs to be printed at different sizes.
I used a stucco background and a stonewall vertical bar to match the setting of the painting—classical antiquity. I then tinted them to match colors from the painting. For the text, I made the most vital information the largest—the time and place, the cost (free), and the big-name speakers that potential attenders would most want to know about. Once interested, they could read the further details in the smaller font.
